#Styleguide #Branding #Documentation #Biotech #Startup
Obitech – Designing for the Blue Economy
Crafting a bold, scalable identity and communication strategy for a biotech startup capturing CO₂ through algae innovation.
Project Overview
Obitech is pioneering a regenerative approach to carbon capture by harvesting algae at scale — directly from the ocean. I led the full branding and visual communication strategy, shaping how the company presents its mission, technology, and business model to investors, partners, and the public.
Scope & My Role
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Brand Identity & Visual System
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Strategic Communication
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Landing Page Design (live)
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Business Deck & Presentation
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Motion Design & Infographics
From positioning to pixels, I designed every visual and strategic layer to support Obitech’s mission and help it stand out in a rapidly evolving climate-tech space.
Case Sneak Peek
A glimpse into the early-stage assets crafted for Obitech — from a purpose-driven landing page to scalable visual components designed to convey innovation, sustainability, and ocean-powered energy. Each piece reflects a cohesive brand system built for growth, clarity, and investor traction.
WIP Disclaimer
This is a preview version of the Obitech case. A full breakdown — including strategy, design process, and business impact — is coming soon.