EICOM Styleguide
#Styleguide #Branding #Documentation #Edtech
The EICOM Style Guide was created to establish a centralized repository of digital assets, ensuring brand consistency across all communication channels. This comprehensive guide, documented within Notion, includes guidelines on logo usage, color palette, typography, iconography, imagery, tone of voice, and design principles.
The Problem
EICOM needed a cohesive system to manage its brand assets, streamline design processes, and ensure consistency across multiple products and platforms.
Approach
User Research: Conducted interviews with internal stakeholders and analyzed existing brand materials to identify inconsistencies and gaps.
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Information Architecture: Structured the guide to be easily navigable, ensuring users can quickly find relevant sections and assets.
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Design System Development: Created a scalable design system that includes reusable components and templates, promoting efficiency and coherence.
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Prototyping and Testing: Developed prototypes of the guide and conducted usability tests with the design team to ensure functionality and user-friendliness.
Solution
The Brand Style Guide standardizes communication and visual language, making it easier to create new interfaces and maintain a unified brand identity. It supports collaboration among designers and stakeholders, fostering innovation and ensuring a consistent user experience across all EICOM products.
Outcome
The guide has become a vital tool for EICOM, enabling efficient design processes, reducing inconsistencies, and enhancing the overall brand experience.