#Branding #Visual Design #UI
Movimento is a physiotherapy clinic that offers personalized and holistic treatments for various musculoskeletal conditions. The client approached me with the need to create a brand identity that reflects their values of movement, wellness and innovation.
I started by conducting a thorough research on the target audience, the competitors and the industry trends. I then developed a logo, a color palette, a typography system and a set of icons that convey the essence of Movimento. The logo is inspired by the human body in motion, the color palette is fresh and energetic, the typography is modern and elegant, and the icons are simple and intuitive.
The next step was to apply the brand identity to various touchpoints, such as business cards, stationery, signage, brochures and website. I designed each element with attention to detail and consistency, ensuring that the brand message is clear and coherent across all channels.
The final stage of the project was to explore the user interface of the website, which is the main platform for the clinic to showcase their services, team and testimonials. I created a wireframe and a prototype that demonstrate the user flow, the navigation and the functionality of the website. I also designed a responsive layout that adapts to different screen sizes and devices.