When I was about 4 or 5 years old, I got busted drawing on the wall. My mom was not happy. "Take this Kleenex and wipe this mess off my wall, boy."
That was the beginning.
A few comic books and cartoons later, I found my way into design — and a few years before I graduated, my dad said something that stuck: "Your profession is that one of love at first sight." I didn't fully understand it then. Years later I had my Eureka moment: I wasn't just designing things. I was designing love at first sight. And a couple of decades after that, I completed the thought — Designing Love at First Sight, iteratively.
That's still what I do. Every project, every brief, every system.
Over 25 years, I've worked at the intersection of brand strategy and product design — the place where what a company stands for becomes what a product actually feels like to use. With McKinsey across 450+ global projects. With AI platforms, B2B SaaS, and enterprise education clients building brand systems that scale. With teams that needed operational complexity turned into something a room full of people could actually understand and act on.
The format changes. The challenge is always the same: find the visual logic, make it land.
I work across brand systems, product UI, executive visual communication, illustration, and infographics. That breadth isn't accidental — it's what allows me to own projects end-to-end, from strategy through final delivery, without the thread breaking.
Outside of work I'm a full-time father, a lifelong nerd, and someone who genuinely believes that getting comfortable with discomfort is the only way to keep growing. I'm always learning — and I'm always designing.
Your interface is your most-used brand touchpoint. Make it count.
