
aka Gustavo Athayde
Product Designer blending branding, UI and UX strategy
Creating interfaces people fall in love with - one iteration at a time.

Companies I've partnered with
contact@gustha.com
+55(75)981.115.678
Resume
I'm a Lead Designer with 20+ years of experience in UI/UX, branding, and illustration — blending visual clarity with strategic thinking.
I've collaborated with some of the world’s top brands through global consultancies, delivering high-impact design solutions that align user needs with business goals.
With a strong foundation in visual and interface design, I thrive in multidisciplinary teams. I'm a lifelong learner with a growing interest in design management and business strategy — always aiming to build meaningful and scalable experiences.
I've enhanced presentations, user journeys, and client workflows as a contractor at McKinsey, contributing to 250+ projects across industries.
Through my own company, I’ve worked across Healthcare, Technology, Media, Financial Services, Retail, Mining, and Consulting — always bringing strategic campaigns to life with design that connects and performs.