#UX #UI #Visual Design #Branding
Building NacionalGo: Transforming Vehicle Logistics in Brazil
Since 2010, Nacional Transportes has been on a mission to transform vehicle logistics in Brazil. With an innovative mindset and a bold approach, the company built a reputation for breaking away from traditional models — integrating technology and delivering standout services that prioritized both efficiency and customer experience.
In 2023, I was brought in to help shape NacionalGo — a new digital platform that would operate independently, but still carry the visual legacy of its parent brand. The goal: create an intuitive and trustworthy experience for customers looking to request vehicle transportation services, while also providing verified carriers with streamlined access to new job opportunities
Project Overview
Duration: Four Months
Role: Lead UX/UI Designer
Objective: Develop a dedicated platform for NacionalGo that maintains the visual legacy of Nacional Transportes while operating independently
Since 2010, Nacional Transportes has been on a mission to transform vehicle logistics in Brazil. With an innovative mindset and a bold approach, the company built a reputation for breaking away from traditional models — integrating technology and delivering standout services that prioritized both efficiency and customer experience.
Over the years, Nacional became a respected name in the logistics market, known for reliability, transparency, and close partnerships with its customers. This strong legacy shaped the foundation for its next step: NacionalGo.
In 2023, I was brought in to help design and develop NacionalGo — a new digital platform that would operate independently, yet carry the visual and strategic DNA of Nacional Transportes. The goal: build an intuitive, modern, and trustworthy experience for users requesting vehicle transportation, while connecting them with verified carriers through a transparent and efficient flow.
Backed by a strong national presence:
+100k
vehicles transported
+200
operational bases across Brazil
+10.000
certified carriers in the network
The Challenge
NacionalGo sought to create an intuitive and user-friendly platform that would:
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Allow users to easily request transportation services.
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Match user requests with available carriers.
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Offer real-time GPS monitoring.
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Provide insurance options.
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Integrate a seamless payment process.
How might we design a platform that simplifies vehicle transportation requests while ensuring reliability, safety, and transparency?
Research & Insights
Market Analysis
To ground the design decisions for NacionalGo, we drew from four key digital service platforms — each offering unique strengths and lessons.
These benchmarks offered both inspiration and caution — helping shape a tailored experience that balanced usability, trust, and operational efficiency.
Nacional Transportes provided deep insights into real user pain points. This institutional knowledge played a key role in shaping NacionalGo’s flow, prioritizing trust, speed, and easy access over bells and whistles.
 Intuitive booking and tracking system for deliveries, but lacked clarity in pricing details and didn’t scale well for vehicle transport complexity. |  offered excellent user confidence mechanisms (like filters, reviews, and step-by-step flow), but its interface complexity wasn’t ideal for fast mobile experiences. |
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 provided a gold standard in real-time tracking, transparency, and mobile-first interaction. However, its service model is highly specific to person-to-person logistics, requiring adaptation for fleet scenarios. |  as a direct competitor in vehicle logistics, showed a strong niche focus but lacked a clear UX strategy, with outdated UI patterns and friction in quoting and onboarding. |
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Users prioritize ease of use and transparency in the transportation process.
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Carriers seek a reliable platform that offers consistent job opportunities.
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Real-time tracking and clear communication are essential for trust-building.
Design Process
Visual Design Development
Created a design that maintains the visual legacy of Nacional Transportes, ensuring a cohesive and recognizable appearance while allowing NacionalGo to operate independently.
User Experience (UX) Design
The UX strategy for NacionalGo began with deep alignment sessions to define the user journey and business goals. From there, we developed a comprehensive site map to structure the platform’s content and functionality, ensuring clear navigation and user orientation.
This was followed by a rapid wireframing phase, where we explored layout options and interaction patterns, focusing on simplifying complex logistics workflows into a clean and intuitive interface. The wireframes served as the foundation for validating ideas before moving into high-fidelity design.
By combining internal knowledge, market references, and user-centered design principles, the process ensured that every screen would resonate with user expectations — especially those navigating logistics services for the first time.
Feature Integration
Based on industry benchmarks, internal expertise, and business priorities, we mapped a set of essential features that would support the platform’s core goal: simplifying the process of transporting vehicles while ensuring trust, security, and ease of use. These features were designed to bridge the gap between users requesting transport and verified carriers available across the country.
Key Features
Real-time GPS Tracking
Allow users to monitor their vehicle's journey from pickup to delivery, increasing transparency and reducing uncertainty.
Insurance Options
Offer customizable insurance plans during the booking process to build trust and safeguard users against unforeseen events.
Seamless Payment Flow
Provide a fast, secure, and familiar checkout experience, integrating with popular payment gateways and offering multiple payment methods.
Smart Matchmaking System
Automatically connect user requests with verified carriers based on route, availability, and service ratings.
Transparent Quote System
Enable users to receive upfront pricing before confirming their request, reducing friction and boosting confidence.
Carrier Profiles with Ratings & Verification
Give users access to carrier information, including verification badges, past reviews, and performance history — fostering credibility.
Brand Identity Development
In addition to the platform design, developing a new logo and comprehensive style guide for NacionalGo involved.
Brand Identity Research
Conducted thorough research to understand the core values, mission, and visual elements of the parent brand, Nacional Transportes, ensuring the new design reflects its legacy while establishing a distinct identity for NacionalGo.
Reimagining automotive logistics in Brazil — powered by legacy, driven by innovation
NacionalGo is Brazil’s first digital platform for vehicle transportation — built on over a decade of innovation, partnerships, and operational excellence. Rooted in the legacy of Nacional Transportes, the brand redefines automotive logistics with technology, efficiency, and a customer-first mindset. From local deliveries to nationwide coordination, NacionalGo connects people, vehicles, and opportunities — driving transformation across every route.
Logo Design
Created a new logo that balances the visual heritage of Nacional Transportes with a fresh and unique look for NacionalGo.
Primary Logo
Logo Construction and Clear Space
Color Background Variations
Incorrect Usage Examples
Usage Examples
Stationary
Brand Colors
Typography
Outcomes & Reflections
Achievements
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Developed a platform that simplifies the vehicle transportation process, enhancing user satisfaction.
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Established a distinct yet cohesive brand identity for NacionalGo.
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Integrated essential features that address user and carrier needs, ensuring reliability and transparency.
Personal Reflection
This project provided valuable insights into balancing legacy brand elements with new design innovations. Collaborating with stakeholders to align the new brand identity with business goals was a rewarding experience.